Friday, April 30, 2010

News Alert: CAST Presenting at ChipEx2010 Israel

Woodcliff Lake, NJ, April 30, 2010 -- Semiconductor intellectual property (IP) provider CAST, Inc. will again participate in the ChipEx2010 conference and trade show in Israel, May 4, 2010.

CAST's VP of sales Meredith Lucky will be in exhibit Booth 55 to talk with engineers about the company's line of 100 IP cores and system IP products.

CAST's H.264 video and advanced JPEG image compression cores have been especially popular in Israel, and Lucky will be presenting "Choosing the Best IP for Compressing Images and Video" at 2:00 PM in the OpenStage Theater.

The presentation explains some of the algorithmic and hardware factors that should be understood when choosing compression IP cores, covering H.264, JPEG, JPEG 2000, and more. It also gives tips on evaluating image/video IP products and their suppliers. (See a preview of the presentation below.)

Also present at ChipEx will be Nikos Zervas, who heads one of the best data compression engineering teams in the world at Alma Technologies S.A. in Greece. Alma is a long-time CAST development partner, and CAST sells and supports Alma's image and video compression, encryption, and memory management IP cores.